Tula is a financial management app for entrepreneurs, grounded in the concept of "ancient order" — the idea that financial clarity isn't something you achieve, it's something you reveal. The app rejects urgency and anxiety in favor of calm, balance, and the confidence that order was always there, waiting to be seen.

With a confident, empowering voice that guides rather than prescribes, Tula was designed to feel unlike any financial tool on the market. This project was developed during the Shillington Graphic Design course in 2025, encompassing both the full visual identity system and the mobile UI.