Prisma is a complete brand overhaul for a B2B fraud prevention service targeting high-transaction tech companies. The rebrand introduces a "refractive shield" concept: positioning fraud detection not as a blunt barrier, but as an intelligent filter that separates threat from signal while leaving legitimate transactions unimpeded.

The name Prisma references the optical phenomenon of refraction: light passing through a prism is separated, clarified, and redirected. Fraud passes through Prisma and disappears. Legitimate business passes through and continues uninterrupted. The brand is built entirely around that metaphor